Telstra Health UK
UX Consultancy and Telstra Health joined forces to uncover new product opportunities for their cutting-edge Population Health Data platform.
Our primary objective? To craft a compelling and impactful product proposition that would open up new opportunities in the market.
To achieve this, we conducted the following research activities:
Expert Interviews: We engaged with internal stakeholders, existing clients, and potential clients to understand their needs.
Competitor Analysis: Our team conducted a meticulous analysis of the competitive landscape, determining strengths, weaknesses, threats and opportunities.
Market Research: Extensive desk research allowed us to delve deep into the market, uncovering hidden gems and emerging trends.
We synthesized the findings and created a product value proposition document which would enable Telstra Health UK to establish a robust product strategy tailored to seize new and exciting market opportunities.
